Bonnier Group: Sweden's Leading Family Owned Business

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Case Details:

Case Code: BSTR238
Case Length: 17 Pages
Period: 1990-2006
Organization: Bonnier AB
Pub Date: 2006
Teaching Note :Not Available
Countries: Sweden
Themes: Family-Owned Business | Corporate Governance
Industry: Media, Entertainment, and Gaming

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Recognition Contd...

A study conducted by the Stockholm School of Economics on the Bonnier family formed the basis of a new concept known as 'Family Business as a Heirloom'.

In a period that covered over 200 years, the Bonnier Group, which started off with a small bookstore in Copenhagen, went on to become a media conglomerate with sales of SKr⁸ 20.1 billion in 2005.

By 2006, the Bonnier Group was operating in 20 countries⁹ and consisted of over 200 companies. The group was privately held by 73 members comprising fifth to eighth generations of the Bonnier family.

Background Note

The founder of the Bonnier Group was Gutkind Hirschel, son of a banker in Dresden, Germany. In 1801, Hirschel moved to Copenhagen, Denmark, adopted the name Gerhard Bonnier, and started a lending library in 1804.

He published a book titled Underfulde og sandfærdige kriminalhistorier (Amazing true stories of crime) in the same year. His business expanded rapidly to include publishing and printing.

In 1816, he began publishing a newspaper, Dagsposten, of which he was the chief editor...

Excerpts >>

8] As of August 19, 2006, 1 US$ = 7.172 SKr (Swedish Krona).

9] The Bonnier Group operated in Sweden, Denmark, Norway, Spain, Estonia, Finland, Poland, Germany, Latvia, the UK, Australia, Estonia, Russia, France, USA, Slovenia, Lithuania, Bulgaria, Croatia, and Ukraine.